List Building Strategies

List Building Strategies

October 7th, 2009 → 12:31 pm @ Richard

List Building Strategies…

You do have a list don’t you?

It is often said that your profit is in your list, but many companies simply do not take the time and effort to build a prospect list effectively.  A good prospect list is a goldmine of future sales – and built and used effectively, it can become your first source for new business.

List building is particularly effective online – even if your business is done offline.  Building a list online allows you to target people with similar needs – based on the information that they search for online.  Prospects with similar needs are more likely to respond to well-targeted campaigns.

Things To Consider When Building Your List

A useful prospect list is ALWAYS based on permission – permission for you to contact a prospect in the future.  If you don’t get their permission, it’s spam. Your first consideration should therefore be how to encourage prospects to give you that permission – how can you encourage them to subscribe to your list?

The simple fact that you have a form on your website is not a guarantee that everyone that visits will give you their details.  So, how do you go about it then?

Given the amount of spam and other junk email that people receive, the permission to contact your prospects with further information is a valuable asset. Call it a permission asset.  To gain a permission asset you need to offer something valuable in return. Usually this will be useful information – a special report, ebook, white paper or newsletter for example.  You should keep the information you ask for to a minimum and make it extremely clear how you intend to use their contact info.

Best Practice for Using Your List

  • Stick to what you promised – if you said one newsletter a month, don’t send one a week.
  • Make sure your prospects have the option to unsubscribe from your list – make this clear in every communication
  • Make your communications useful – this is your opportunity to be seen as a useful resource. Don’t abuse it by sending nothing but ads
  • Do promote your business – just don’t make it the focus of your communications
  • Create a schedule and stick to it
  • Grow permission over time – give your prospects new opportunities to interact and engage with your business.

If you take the time to build and use your list effectively it can become your greatest marketing asset.

What Next?

We do it for you: Need help building your list? Click here for more info about the lead generation services we provide

Do it yourself: For more lead generation ideas, Download our free report

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