Business Seminars

October 7th, 2009 → 1:39 am @ Richard

5 Steps You Can take to Attract Customers Using Seminars as a Marketing Tool

We’ve all been stuck in business seminars or workshops, half asleep, and wishing we could be anywhere else.  Seminars and workshops are usually seen more as learning tools than marketing tools.

So how can they help make you money?

Well…

They can actually be a great way for you to show your expertise and become the ‘go to guy’ in your prospects’ minds.  No one likes to be sold to.  The kind of environment that business development seminars or business training seminars provide can help you soft-sell your company – and your expertise – without being too pushy.

Benefits of Running Workshops and Business Seminars

Workshops and business seminars allow you to target your market,get feedback as you go, and even get a better understanding of your market through the questions they ask.

And they don’t have to be expensive to run.

It gives you the chance to build your customer base while positioning yourself as the leader in your field by providing answers to common questions and clarifying complex issues.  You also get a chance to interact directly with potential customers – building contacts and relationships.

Things You Must Do For an Effective Seminar

In order to host a successful event, you need to make sure the following things have been taken care of:

1. Identify who your target market is and arrange marketing to let them know about your workshop. You might consider working with another business who has a similar type of customer – it’ll help cut costs, make the workshop more attractive, and help with the marketing.
2. A good event is not about you, so base your workshop around solving a problem for your customers – not running a sales pitch for your business.
3. Give yourself enough time to organize and promote your workshop.



4. Plan the workshop well.  What topics will you cover?  How will the event run?  What materials will you need?
5. Finally, make sure all equipment, presentation materials, and the room are ready for the day.  Don’t forget to ask for feedback from each attendee, and remember to send out a thank you note to those who attended the seminar.

You can also use this as an opportunity to offer more free info, a special report, or copies of your notes from the event for anyone who signs up to your list.  Obviously the point is to attract more business.

Use your workshop as a chance to get to know people, make new contacts and show that you know your stuff.  Take time to answer questions and feel free to do a little soft selling.

Just keep it soft.

What Next?

• We do it for you: If you need help designing a marketing tool that promote or sell your product or service online, click here for more info about the lead generation services we provide
• Do it yourself: For more lead generation ideas Download our free report

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